In an unpredictable economy–where tariffs, shifting consumer behavior, and cost pressure are top of mind—how can small businesses continue to market effectively without overspending?
Join RJ Huebert, Managing Principal at HBT Digital Consulting, and Geena Greguric, Strategic Marketing Advisor, to dive into positioning and paid strategies that maximize impact, even when resources are lean.In this session, learn how to:
- Frame your product or service as a must-have investment, not a nice-to-have expense
- Run high-efficiency ad campaigns that drive results without overspending
- Align messaging to resonate with financial decision-makers
- Prioritize marketing efforts that drive short- and long-term ROI
Whether you’re an early-stage startup or a growing small business, you’ll walk away with clear, actionable tactics to help your marketing punch above its weight.
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RJ Huebert, founder of HBT Digital Consulting and an ex-corporate marketing director, worked in a variety of industries including technology, healthcare, banking, and for-profit education. After helping build other organizations, he left the corporate world and launched HBT Digital Consulting in 2019.
Throughout his career, he has specialized in lead generation and direct response marketing. RJ believes that companies can improve their business through highly targeted digital marketing campaigns. He thrives in the world of digital marketing, creating search engine marketing and social media advertising campaigns, and finding target audiences online.
Geena Greguric, MBA, is a marketing strategist, advisor, podcast host, and entrepreneur.
For nearly a decade, she has worked with B2B and B2C businesses, specializing in SaaS startups, to develop marketing programs, scale teams, and drive growth. In 2022 she was named one of Pittsburgh’s 30 Under 30 by Pittsburgh Business Times for her impact on the marketing and tech landscape in Pittsburgh.
In 2023, Geena launched Geena Greguric, LLC to advise and support startups and other businesses looking for growth solutions. Through her company, she has helped numerous early-stage businesses navigate the complexities of growth and scaling, becoming a trusted advisor in the entrepreneur community.
For more information, contact RJ at https://hbtdigital.com/ and Geena at https://www.geenagreguric.com/.
